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Aira Jofa, the newest clothing brand under the creative helm of renowned designer Asim Jofa, has made its grand debut with a breathtaking winter collection. Aimed at catering to the diverse styles and preferences of women across Pakistan, Aira Jofa’s designs are a gorgeous blend of traditional essence and contemporary elegance. The debut collection is …

Lahore, Pakistan — Ayesha Sohaib, the pioneering CEO of Hair Energy, has made Pakistan proud by winning the esteemed Burj Award, often referred to as the "Oscars of Business." This prestigious accolade celebrates Ayesha’s outstanding contributions to the global beauty and wellness industry, recognizing her entrepreneurial brilliance and the international success of her organic hair …

During the visit of Chinese Premier Li Qiang, Prime Minister Shehbaz Sharif termed it "a gift" for Pakistan from China on Monday while addressing the inaugural ceremony of Gwadar International Airport virtually.Premier Li Qiang arrived earlier in Pakistan for a four-day visit. He will attend the 23rd Shanghai Cooperation Organisation (SCO) meeting on October 15 …

Ready to slay at every festive event this season? Look no further because Ideas Luxury Pret Wear is here, packed with high-end designs that scream elegance, sophistication, and a bit of sass. Whether you're stepping into a big family wedding or a chic evening party, this range of women pret wear is a perfect mix …

Finally, the winner of Tamasha Season 3 was declared on October 5th, 2024. The popular reality show by ARY Digital, that had held the audience engaged for 60 days finally ended on an exciting note. Like international programs, Big Brother and Bigg Boss, which are in the limelight for their different format, Tamasha 3 has …

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