Five designers, one photographer, one heritage venue: Deepak Perwani, Wardha Saleem, Khaadi, The Pink Tree Company and Sana Safinaz turned Karachi into a five-part fashion portrait. KARACHI, SEPTEMBER 26, 2026: LAAM Fashion Week (LFW) closed the second edition of LFW Presents tonight in Karachi with Kaleidoscopic Karachi, a five-designer runway showcase staged inside the historic …
South Asian romance has always lived in quiet frames — dust‑gold horizons, soft silhouettes, and the kind of stillness that feels cinematic. Mehbooba, the latest bridal chapter from Shurooq, leans into that memory with refreshing confidence. In a bridal landscape often dominated by spectacle, Shurooq chooses story. It chooses emotion. It chooses a return to …
Eid shopping is not about browsing anymore — it is about securing the right outfit before it sells out. In a market where luxury pret from leading designers often ranges between Rs. 28,000 to Rs. 45,000, Shurooq’s Eid Arrivals 2026 introduces L’AMORE — a six-design luxury pret collection priced between Rs. 16,900 and Rs. 19,900. The difference? You get: Premium lawn and khaddi net fabrics Resham and panni work embroidery Farshi shalwars and embroidered culottes Embroidered and …
As the seasonal retail calendar peaks, Ideas has launched its flagship Great Summer Sale 2025, reinforcing its positioning as one of Pakistan’s most agile and consumer-responsive brands. The campaign spans across all major product categories: unstitched, pret, home, kidswear, accessories, and fragrances. The campaign effectively speaks to both value-driven and trend-conscious audiences — an approach …
Eid is more than just a celebration—it’s a feeling. A moment where tradition meets fashion, and every woman wants to shine in her own unique way. That’s why the Eid ul Adha collection at Gul Ahmed is crafted for every style preference—bold or minimal, vibrant or subtle, classic or contemporary. This year, Gul Ahmed’s Eid …
Accessorizing Pakistani dresses is quite an art! Pakistani dresses, a beautiful blend of tradition and contemporary style, have in them the ingredients to enhance the glam world when accessorized just right. But how will one accessorize a Pakistani outfit without going overboard? Here is a complete guide to get your look styled with absolute ease! …
Choosing the right color of dress shirt really depends on the look and feel you want to achieve. While it may be worn for work, for a formal function, or even just a casual get-together, a color will surely bring out the style and personality. However, with so many colors available, which ones do you …
Fashion isn’t just about clothes—it’s how we express who we are. It’s the confidence we wear every day, the personality we show off without saying a word. KOA isn’t just a brand, it’s a vibe. It’s where you can showcase your true self with stylish, western-inspired pieces that are all about YOU. Spring Summer 2025 …
The fashion industry of Pakistan is speeding up towards modernization with ever-increasing contention while not letting the tradition die down. Whether for the wedding, casual outside, or even office, trendy in 2025 is the bold statement while mellowed elegance. Let’s find out what are latest fashion trends in Pakistan and how you can make it …
Islamabad knows no bounds in its architectural splendor and beauty, its clean streets maintained and manicured along with a serene ambiance. More modern shopping malls were constructed to consider different shopping needs from international brands to local products. Here, this article is to take you around the finest shopping malls in Islamabad that you must …
